Project information
- Category: Salesforce & BI
- Company: TryOtter
- Product: Book of Business Tool
- Tool: Salesforce Dashboard
- Project date: Sept 2023
- Demo Video: Watch here
Project Details
This BOB (Book of Business) Tool is crafted to empower Customer Success Managers (CSMs) with actionable insights for strategic account management and revenue optimization. It's a comprehensive dashboard segmented into key operational areas, supporting CSMs in understanding, tracking, and enhancing customer lifecycle value.
Scroll down for key features description
Section 1: Revenue Retention and Growth Analytics
The tool delivers a granular breakdown of Monthly Recurring Revenue (MRR), distinguishing sources of new business, successful upsells, and churn. It equips CSMs with an understanding of churn causes by category and department, enabling data-driven strategies to bolster customer retention and pinpoint growth opportunities.
Section 2: Comparative Account Dynamics
Facilitating account oversight, this segment compares sales changes and cancellation rates across organizations. By evaluating relative performance, CSMs can identify at-risk accounts and upsell prospects, allowing for prioritized and targeted engagement.
Section 3: Engagement Efficiency Evaluation
Activities analysis measures the impact of CSM engagements, correlating time investment in calls and emails with churn and upsell outcomes. This assists CSMs in assessing the effectiveness of their efforts and adjusting tactics to maximize account value.
Section 4: Task Management Interface
Incorporating Notion-inspired design elements, this task manager view empowers CSMs to streamline their workflow, ensuring high-priority tasks and account follow-ups are actioned promptly for optimal customer success outcomes.